A couple of months ago we had blogged about Grassroutes, a unique fellowship where selected youth from India would go on a road trip to interact with NGOs. Grassroutes is the pilot project of Yofa.org, a not-for-profit start-up based out of Bangalore. I got the chance to interview the Co-Founder of Yofa, Keerthikiran (or Keeki) who is all of just 22 years old.
I had taken this interview a couple of weeks ago.
Hi KeKi. I know you’re a busy man, so lets jump right into it, shall we? What is YoFa all about?
Hello Rishabh. You see, the spirit is captured in its name Youth Factor (Yofa). It is the imagination to dream of the impossible, the idealism to believe ‘we can change the world’ and the energy to conquer our dreams, this is what we believe youth factor is. We want to channel this to bring about a social change. We want to work with youth like us in changing our world.
And you’re kick starting your activities with your first initiative: Grassroutes. Could you summarize Grassroutes for our readers?
Sure, would be happy to. Grassroutes is a fellowship program where in interested youth (we’re defining youth as anyone below the age of 25), in teams of 4 to 6 embark on a ten day road trip. For the maiden edition, the judging panel shall select 3 teams and these teams travel to a pre-decided NGO. They stay there for 10 days, travel with activists and volunteers at the NGO, get interviews, record their story and implement small tasks apart from finding out other ways in which they could help out. After these 10 days come back and process the footage put it up on the website along with all the interviews and the journey, there logs and so on. These fellows shall continue to work with NGO on helping them out with things decided during their stay and act as ambassadors of these organisations for up to four months after the fellowship.
So will skills like video editing hold a lot of importance in determining if your team makes through?
Not really, we have been scouting for people who can help us with production. But teams will be active participants of this phase too
Wonderful, so all you need is the determination and the enthusiasm to go on that trip. Tell me another thing; in an age where every other start-up is looking to make a profit how did you land up with an idea like this?
We, at Yofa, believe that money is never a constraint if you have an idea that adds value to all the stakeholders involved in the project and also, society at large. We are building a model that will make the Fellowship Program sustainable from the future editions.
Which all NGOs have you roped in as of now?
For this edition of Grassroutes we are working on three issues viz. Rural health care, Weaver crisis and wildlife protection. On the issue of rural health care, we are partnering with an organisation called Jan Swasthya Sahyog which is working in tribal areas of Bilaspur, Chattisgarh. To cover the weaver industry crisis, we have partnered with an organisation that is working at ground zero of the weaver problem, Pochampally in Andhra Pradesh. The organisation is called Aksharakriti. On the issues of wildlife protection and adivasis in the Nilgiris, we are working with WWF and Accord.
How was the response to the first edition of grassroutes fellowship?
The response to the first edition of grassroutes has exceeded our expectations. We have got support and help from all quarters. We hope to multiply this over the next editions.
So what’s next for the YoFa team?
Yofa team is currently thinking of more ideas which can engage youth into social activism. There are couple of ideas which we are working for the coming year.
One last question before we wrap up. What’s this fascination with chai/kaapi? I see it all over your portal.
Ideas tend to flow freely over cups of Tea or coffee. The whole idea of yofa was conceived over three cups of chai and from then on endless cups of coffee (Discussions) has got us here. Most of our meetings happen at coffee houses and we at yofa call it coffee house activism. Needless to say we survive on caffeine(ideas). So the next time you come to Bangalore, do give us a ping and the coffee will be on us
For Sure. Thank you so much Keeki for the interview.
For more information on Grassroutes or Yofa, do mail Keki at keerthikiran@yofa.org