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Jun192006
India 2.0
It's about time we lauched a India 2.0 branding campaign. Two years ago, I went on a press trip to Kos, Greece with HP for their annual Labs event. There were over 200 journalists, analysts, geeks and normal people. I was the only Indian.
I never paid for anything at the bar in the resort I was staying at. As soon as they came to know I was from India, I was asked if I read palms? Some reason every barmaid on that island was under the impression that all Indians read palm.
"That's what you people do right? Read palm, climb ropes, sleep on a bed of nails, make magic herbs, etc.?"
"Not exactly… not everyone, very few people do that."
"Oh come on, you must know some of it, it is where you guys are from, how come you don't know anything about it? Here, have a few shots of Ouzo on the house and tell me what my future holds"
By the end of the week, I made lot of people happy, I told almost everyone on the island that they have a great future and no need to worry about anything as long as they do good. Had I stayed there any longer, I could have established a cult and maybe rename the island after me.
Now have a look at this TIME magazine cover, this is what India means for most Americans. A mix of tradition and call centres. We need an India 2.0 campaign spread the message that India is not only about he old but increasingly about the new.
So the next time I'm in Kos, I'm paying for my own drinks.
The views expressed in this post are those of the writer and are not necessarily endorsed by Mutiny.in
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Michael Greg
001
2:49 am
Hi — I’ve been keeping up with the huge business growth in India especilly in help desk outsourcing. What is good pay in India, $20,000 a year? $15,000? How high-tech are you guys? Do you see laptops in the local cafes? Is the online world taking over? Check out my media Web site at sadbastards.wordpress.com
mutiny
002
10:20 am
I would put ‘good’ pay at $10-15K a year when you start your career. In the cities and towns you do see a lot of laptops, in the villages there are computers but laptops are rare. Prices are falling so more people are gettting them now. I think laptops will go the way of mobile phones (4 million mobile phones are sold in India every month) as the price drops further.